Written by Matthew Ujah-Peter

When you attend any of the book expo or book fair organized by some institutions and organizations in the country you will be amazed and disappointed at the low turnout of people in such events. Every year the Lagos Television (LTV), the Nigerian Television Authority (NTA), the Christian Bookseller Association ( CBAN), Committee for Relevant Art (CORA), The Nigerian Book Fair Trust (NIBFT), PARAFINA and recently, the Rainbow Book Club, Port Harcourt, organize book cantered events like Book fairs, Art and Book Festivals, Book Expo, etc. But how many Nigerians make out time out of their ‘’busy schedule’’ to attend these and savor the arrays of books on display? The lack of interest and apathy shown towards such events here in Nigeria is a clear testimony to the fact that most Nigerians do not place much value on books and reading. There has always been low turnout in most of these events compared to such events in other climes. A good example that comes to mind is the Miami book festival which draws out a very large crowd from all walks of life every year. The Miami Book Festival has had among its attendants such notable dignitaries as the present president of the United States among others. Back home public awareness is still very low and attendance is also painfully low as most of these events are attended only by a few. Book shops are rarely patronized by most Nigerians and libraries are seen as a place for those studying for examinations and researchers. Indeed the level of interest shown by the average Nigerian towards books and reading still leaves much to be desired.
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President Jonathan and Prof. Soyinka |
For an event which was designed to promote books and reading culture it seems more like a day to have literary giants converged in a single location with 400 children from about 20 schools from across the city of Lagos. Such great African writers as John Pepper Clark, Helon Habila, Seffi Atta, among others, where also present at the launch of the President’s ‘’Bring Back the Book’’ initiatives which also featured the president taking turn with the Nobel Laureate, Wole Soyinka to read from the popular works: Chike and the River by Chinua Achebe, and ‘Ake’ by Professor Wole Soyinka respectively, while the guest and the children listened with rapt attention. This occasion also afford the President the launch of his own book, ‘’ Conversation with my Friends on Facebook’’.
The launch of this initiatives by the
President which was widely hailed and applauded by both the media and prominent
Nigerians was meant not only to bring the declining reading culture in our
national life to the front burner of public discourse but is also an open challenge
to corporate bodies and individuals as well as writers, authors, publishers,
schools and all stake holders to put in their resources to making reading culture
a part of our national character for nation building. It has gone down to
history that President Goodluck Jonathan was the first president to identify
with a campaign to revive and develop a reading culture in Nigeria but it is
what comes of it after the launch of this worthy campaign and the initial
euphoria that counts ultimately. There
had being numbers of other pet projects and government initiatives that were
launched with pumps and pageantry in the past but none survived the test of
time. I shiver to imagine that this too could go into oblivion like others
before it.
It is now more than two
years now since the launch of the President’s ‘’Bring Back the Books’’ initiatives and the initial euphoria is
gradually waning. Obviously a lot of national issues that require more urgent
attention tops the list of what the government is doing and should do and...Yes,
the government cannot do everything. A
whole lot of national issues such as terrorism, unemployment, insecurity,
power, etc ranks higher among issue of national concerns. These are issues that
require urgent solution hence, are more pronounced in the minds and consciousness
of the citizenry and the nation’s decision makers. No one will have time to
read if the nation is in crises or if his life is in danger. Many people will tell you they do not have
time to read, which is true. The imbalance in the economy, the uncertainties in
the polity the daily grinds that the average Nigerian goes through to make
ends-meet and lots of other things peculiar to developing nations like ours all
conspired to make the average man on the street lose taste for for such thing as books or reading.
These and many other socioeconomic issues contribute mainly to the declining
reading culture in Nigeria. This means it did not start today and will surely
take some time and a highly concentrated effort to remedy.THE PROBLEM OF PIRACY
While there’s
general outcry against the weak reading culture in Nigeria, piracy is another
malady that plague the industry but require another heavily concerted effort to
tackle. Authors and publishers had cried out on occasions that the problem of
piracy negatively affected the economic viability of their profession but one
could not help but ask ‘’just who are the pirates selling the pirated books to?
It is a bit of an irony that while on
one hand there is low reading culture in the country on the other hand the
problem of piracy holds sway. The Nigerian book market is full of books by
foreign authors both reprinted and original print copies as well as locally
published books with most by authors who engaged in self-publishing. This makes
it very difficult to distinguish between actual pirated copies and those
reprinted under permission from the original publisher and or authors. The
question again can be asked ‘’if Nigerians are not reading who are the
consumers of these (pirated) books.
SOLUTION
Organisations like the Committee for Relevant Art (CORA), organisers of the Lagos book and
Art Festival, (LABAF), Nigerian Book Trust, organisers of the Nigerian International
Book Fair (NIBF), CBAN, PARAFINA, Rainbow Book Club, Port Harcourt, and a host
of others are working round the clock to revamp the dwindling culture of reading
in our nation. CORA had even gone ahead to take advantage of the President’s
pet project by taking it up on itself and taking steps in fashioning out
implementation document that could guide the President and his team in the
quest to encourage reading culture as well as placing literacy and book at the center of our national development agenda (see the Guardian news paper, pg 53, Jan,
12, 2011).
A number of
literary organizations have over the past few years sprang up in major Nigerian
cities such as Abuja, Port Harcourt and Lagos. Established by well meaning and
notable Nigerians literary pillars these organizations organize reading
sections featuring works from popular Nigerian writers and authors. These organizations includes but not limited
to the Foxhole, a notable literary
reading place on Maryland Crescent, Ikeja, Lagos, Terra Culture, Lagos, the
Abuja Literary Society (ALS), Rainbow Book Club, Port Harcourt, among others.
These literary reading places had hosted authors like Uwem Akpan, Adaobi Tricia
Nwaubani, Chimamanda Adichie, Prof. Femi
Osofisan, Odia Ofeiman and a host of others.
Making these events more popular through
constant publicity and also making them
family affairs where children and young people can participate in larger
number would further help to inculcate a vibrant reading culture in our youths
and children. You can never tell when you ignite a love for literary works in
the mind of a child. Book stores and publishing houses as well as Book Clubs
can also organize mini fairs and book exhibitions in our schools on quarterly
or yearly bases to take books to those who cannot go to books. Publishers can
sponsor events like reading contests for schools or organize such clubs in
schools.
CHALLENGES FOR WRITERS AND AUTHORS

Nigerian (and African ) writers and authors owes it as a duty to their readers and audiences to create in their works not just a mirror reflection or image of the stark and grim reality of African society and the societal ills that we have become accustomed to but to be more futuristic in their works. Their stories can paint for us a picture of a preferable future. Thus it is not out of place to have an African version of screen heroes like superman. Heroes that younger readers and audiences can admire and aspire to. it ought to be so because whereas we can only complain and cry to the government to solve the problems on ground, our literatures can help create the blue print or templates for the development that we all yearn and cries for. Repeating and reinforcing the negative picture that are already in existence in people’s mind won’t be productive.
Everybody wants the government to do something to solve the ills on ground but those who can write can paint the picture of the preferred and possible future in our films and literature. There are enough psychological and emotional pains on ground to depress the soul and retard the mind of its creative and imaginative functions. It is unfair to give what is to be a means of entertainment to the people with the flavor of diabolism and negativism. Since books and movies are means of entertainment and education, flavoring them with negativity and evils will only help to make these ills look normal and by the time the message is passed it will be too late to correct it. ‘’Yeah, but we cannot shy away from the realities...’’ you might argue. Granted! The bad news is our children are reading and watching them. For most of them their innocent minds on their own cannot ever begin to imagine some of these negative societal vices that the films and literature portray. Most of them get their idea about these ills first hand from films. And from tender age their virgin minds has had access and insight into the world of evil through books and movies before they actually witness it physically.

Our children can and should be encouraged to aspire to something nobler and honorable than what we presently have. We must challenge their imagination to think better and creatively positive. Who are the present models kids look up to? Who are the models young people aspire to in our nation today? While there may be none or few of such role models and heroes in our society to emulate by our kids and young people, might it be impossible to create one through our literature and films, just like the Americans have created in theirs, such as Spider man, Superman, superwoman, batman, etc? These characters had come to become synonymous with acts of heroism. Could it be that these are mere benchmarks for us? Could it be that we can do something better? Who are the heroes in our literature and films that can challenge the imaginations of our young people towards acts of bravery and heroism? Who is creating heroes in films and books for our young people?
READING AMONG YOUNG PEOPLE TODAY
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The Pacesetters Series |
This is accounts for the reason why most bestselling authors today are preachers, motivational writers and business experts. Why? Within the pages of their books they project a preferable and possible future for their readers. About 7 out of every 10 book buyers today are buyers who buys business books or self-improvement / motivational books this is so because these are the only kind of books in this country that paints and project a better and preferable future into the minds of their readers. There are those who say the things that are thought in such books don’t work in Africa and so ignores such books. Others give excuses after excuses why they don’t read. Lack of time tops such excuses. Prominent ministers and preachers have from time to time encouraged and challenged their flocks to take books and reading very seriously for ‘’...people perished for lack of knowledge’’, as declared by the Scriptures.
A new army of readers are emerging and mostly from among some of these congregations as more people are beginning to discover the benefit of reading as a result of consistence encouragement coming from the pulpit. However, the majority of the citizen sees reading as a waste of time. Most young people would rather read the sport pages or get hooked up to social online network than read books. As efforts are being made by the government, organizations and individuals to revive the ailing reading culture in Nigeria our attention should be focused on the teaming population of young people. The national census figure revealed that the average age of the Nigerian population is 17 years. The story that tells is that the youths constitute a larger number in the Nigerian population. it should also be noted that making reading appealing and interesting to young people will require that fun, adventure, rewards and not fear of failing an examination, must be woven into every effort and attempt at wooing them into imbibing the culture of reading.