MAKE YOURSELF MEMORABLE

by Stephen G. Sherman
with V. Clayton Sherman.
AMACON
1996
180pages.
What is the difference between giving and generosity? What is sacrifice? How do you make yourself a sweet memory in the mind of those whom you encounter on daily bases.?

Make Yourself Memorable is a practical insights on how you can make your daily contacts at work place, in business, in your family and among your friends a memorable one.  You will learn how to project an appealing persona; stand out from the crowd; be thought of as better than the best and make yourself indispensable. You will also learn the difference between giving and generosity as well as sacrifice, and much much more.

WHY YOU ACT THE WAY YOU DO

by Tim LaHaye
Tyndale House Publishers
Inc.
1984 (first published)
According to Tim LaHaye,  people are temperamentally divided into  four groups. These are
Sanguine,
Choleric,
Melancholy and
Phlegmatic.

Our outlook on life, intelligence quotient, as well as mood and mood switch are all products of our dominant temperament.

 ''When I was in high school, there was a pair of identical twins in my class. We could hardly tell them apart. They tested out identically on their IQ scores (128). But that is where the similarities stopped. One was personable; The other withdrew from people. One loved sports, history, and literature, the other preferred maths, physics, and language...what made the difference? Their Temperament!...it is so essential to know your temperament and to be able to analyse other people's temperament, not to condemn them, but so you can maximize your potential and enable them to maximize theirs." Tim LaHaye said.
In this book, you will unearth your strengths and weaknesses and find ways to accentuate on the positive qualities and play down on
the negative ones.

THE STORY BEHIND THE SECRET RECIPES

Perhaps, few men in history had the kind of 'ups and downs' twists that characterized the journey of Colonel Sanders from childhood till his death. Colonel Harland David Sanders was born to an Irish-English parents, Wilbur David and Margaret Ann (née Dunlevy) Sanders on September 9, 1890 in a thin-walled, four room shack on a country road 3 miles (5 km) east of Henryville, Indiana, USA. He was the oldest of the three  children. His father who tried to make a living as a farmer later had an accident that made his profession impossible. He later worked as a butcher for a few more years. He later died of a fever in 1895 when Harland was about five. While his mother worked in a factory, young Harland was required to cook for his siblings.

At the age of 10 he began to work as a farmhand for some local farmers. When his mother remarried 1902, the family moved to Greenwoods, Indiana. After a sort of misunderstanding with his step father, he moved out of the house. At age of 13, the young Harland dropped out of school to work and live on a nearby farm. Later he took a job painting horse carriages in Indianapolis. At age the of 14 he moved to southern Indiana to work as a farmhand for Sam Wilson. 1906 with his mothers approval he left home to live in New Albany, Indiana with his uncle who worked for the streetcar company. There his uncle got him a job as a conductor. That same year Harland falsified his age to join the US Army. He was honorably discharged after three months and moved to Alabama in 1907. An uncle who worked there got him a job at the Southern Railroad as a blacksmith helper in the workshop. After three months he moved to Jasper, Alabama, where he got a job cleaning out the ash pans of trains. He however progressed to become a fireman at age 16.

Harland married Josephine King of Jasper in 1909 and started a family, but after he was fired   for insubordination at work while he was on a trip, Josephine stopped writing him. He later learned that Josephine had left him, given away all their furniture and household goods, and taken the children back to her parents. Josephine's brother wrote Harland a letter saying that, "She had no business marrying a no-good fellow like you who can’t hold a job." 

Later he found a job as a fireman and moved to Jackson, Tennessee with his family . Meanwhile, he studied law by correspondence at night  with the La Salle Extension University. But after a brawl with a colleague, he lost his job again and moved to work with the Rock Island Railroad, while Josephine and the children went to live with her parents. After a while, Sanders began to practice law which he did for three years, and he earned enough income for his family to move in with him. But his legal career came to an end after he got  into a courtroom brawl with his own client.

After this he moved back with his mother in Henryville, and went to work as a laborer on the Pennsylvanian Railroad. In 1916, he and the family moved to Jeffersonville. There he got a job as an insurance salesman for the Prudential Life Insurance Company.  He was eventually fired for insubordination. Moving to Louisville he got a salesman job with Mutual Benefit Life of New Jersey.

In 1920, Harland Sanders established a ferry boat company. Due to lack of adequate fund for the company he canvassed for funding, becoming a minority shareholder himself, and was appointed secretary of the company. The business was an instant success. In  1922 he got a job as secretary at the Columbus, Indiana Chamber of Commerce. Not being very good at the job, he voluntarily resigned after less than a year.

Sanders cashed in his ferry boat company shares for $22,000 and used the money to establish a company manufacturing acetylene lamps but the venture failed due to the  introduction of an electric lamp by Delco which they sold on credit. Sanders moved to Winchester, Kenturkey, to work as a salesman for the Michelin Tire Company. In 1924, Michelin closed their New Jersey plant, and Sanders lost his job. In 1924, by chance, he met the general manager of Standard Oil of Kenturkey, who asked him to run a service station in Nicholasville. In 1930, due to the Great Depression the station closed down.

In 1930, He was offered a service station by the Shell Oil Company  rent-free, whereby he paid them a percentage of sales. Harland Sanders began to cook chicken dishes and other meals such as country ham and steaks  for his customers. Since he did not have a restaurant, he served customers in his adjacent living quarters. He was commissioned as a Kenturkey Colonel by Kentucky governor Ruby Laffoon in 1935.

His local popularity grew rapidly and in 1939 a famous food critic Duncan Hines visited his restaurant and included it in Adventures in Good Eating, his guide to restaurants throughout the US. The entry reads:
Corbin, KY. Sanders Court and Cafe
41 — Jct. with 25, 25 E. ½ Mi. N. of Corbin. Open all year except Xmas.
A very good place to stop en route to Cumberland Falls and the Great Smokies. Continuous 24-hour service. Sizzling steaks, fried chicken, country ham, hot biscuits. L. 50¢ to $1; D., 60¢ to $1

Sanders acquired a motel in Asheville, North Carolina in 1939. His Corbin restaurant and motel was destroyed in a fire in1939 but he rebuilt it as a motel with a 140 seat restaurant. By 1940, Sanders had finalized his ''Secret Recipe" for frying chicken in a pressure fryer  that cooked the chicken faster than the normal frying pan . As World War II broke out, gas was rationed, and as tourists dried up, Sanders was forced to close his Asheville motel. He went to work as a restaurant supervisor in Seattle until the latter part of 1942.
Later he ran cafeterias for the government at an Ordinance Works in Tennessee, followed by a job as an assistant manager at a cafeteria in Oak Ridge, Tennessee.
In 1949, he was "re-commissioned" as a Kentucky Colonel by his friend, Governor Lawrence Wetherby.

Colonel Sanders had to shut down his restaurant in 1950, due to then new Interstate 75 reducing his restaurant’s customer’s traffic and the need to build a highway where his restaurant was located. He decided to retire and received his first social security check, which was only $105. Left with nothing except his social security check and a recipe for fried chicken and amidst a huge setback, Colonel Sanders refused to throw a pity party but rather he decided to franchise his chicken at the age of 65 years old. He started traveling by car from restaurants to restaurants, offering his fried chicken to restaurant owners.

In 1952, he franchised "Kentucky Fried Chicken" for the first time to an operator of one of the  largest restaurants in South Salt Lake, Utah. The restaurant sales was more than tripled in the first year of selling the product with 75% of the increase coming from sales of fried chicken. For  Pete Harman the owner of the restaurant, the addition of fried chicken was a way of differentiating his restaurant from competitors in Utah. A product hailing from Kentucky was unique and evoked imagery of Southern Hospitality. Don Anderson, a sign painter hired by Harman, coined the name Kentucky Fried Chicken.

Despite his concerted efforts to visit every restaurant and cook for them on the spot, he got rejected 1009 times before he got his first “yes” answer. He never gave up but  was persistent and showed resilience in the face of adversity. By 1964  at age of 74, Colonel Sanders had 600 franchises selling his trademark friend chicken. He then sold his KFC Corporation for $2million to a partnership of businessmen headed by John Y. Brown but he continued to collect franchise and appearance fees. He enjoyed his golden years and continued to live to the age of 90.  Colonel Harland David Sanders passed away on 16th December, 1980.

"There's no reason to be the richest man in the cemetery. You can't do any business from there."

– Colonel Harland Sanders